Best for email marketing

Explore MailerLite for newsletters and welcome sequences, Brevo for send-based billing with a larger, less active list, and Mailchimp for ecommerce behavior and branching customer journeys.

Updated 2026-09-28

Reference workload: 2,000 subscribers, four monthly campaigns and a two-email welcome sequence for 100 new subscribers: about 8,200 sends. We also consider a 5,000-contact list with infrequent sends.

MailerLite

Best for: Newsletters, welcome sequences and basic segmentation.
Why consider it: Mailercloud describes welcome sequences, conditional branches and custom-field filtering. Start with a two-email welcome flow to assess setup and ongoing maintenance.
Tradeoffs: Confirm that the current plan supports 2,000 recipients in one day and 8,200 monthly sends. Do not rely on older free allowances or plan prices.

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Brevo

Best for: Teams with more contacts but fewer campaigns that want to compare send-based billing.
Why consider it: MailerLite describes Brevo's send-based pricing. It is worth calculating for infrequent campaigns, while also checking contact-storage limits.
Tradeoffs: The reported free-plan limit of 300 emails a day cannot cover a same-day campaign to 2,000 people. Check paid contact limits, daily sending capacity and automation together.

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Mailchimp

Best for: Marketing workflows that need ecommerce behavior triggers, branching journeys and more detailed segments.
Why consider it: Mailercloud describes multi-step branches, behavior triggers and custom-field segmentation. Build a real example of your customer journey to test the fit.
Tradeoffs: Automation varies by plan, and billing can include unsubscribed and non-subscribed contacts. Audit your list before confirming the plan and send allowance.

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Sources

Based on competitors’ published descriptions; no hands-on testing.